Aimee Rauseo Bio

Aimee Rauseo, the owner of the globally famous beauty and fashion blog and cosmetic brand Peachy Queen, was born on February 16, 1983, in the United States of America.

Aimee is originally from Tucson, Arizona. She grew up in Florida and currently lives in Southern California. Not much is known about her family. Her first job was at Burger King at the tender age of 15.

Aimee Rauseo joined the New Brunswick campus of Rutgers, The State University of New Jersey, also known as Rutgers University, in 2010. She majored in psychology and graduated from the university in 2013.

She then joined the Southern New Hampshire University in 2013, where she pursued an MBA degree. She graduated in 2015, specializing in internet marketing.

Aimee Rauseo wrote for OOTD Magazine from January to December 2015. Back in 2012, she had already founded her own beauty and fashion company, Peachy Queen Boutique, LLC, known for its wide range of cosmetic line.

However, she is now mostly known as a popular beauty influencer and blogger who has made a name for herself with the Instagram account named peachyqueenblog.

Aimee Rauseo created her Instagram account back in 2015. Her first Instagram post was made on July 20, 2015. Soon, she began posting beauty-related content such as make-up looks and nail art.

The Instagram account peachyqueenblog has, over the years, gained over 1.2 million followers. It showcases new and unique make-up looks. Her beauty and fashion tips and product reviews on the account have gained her immense fame and have also led her to write the ebook titled How to Build a Large Following on Instagram.

Aimee’s make-up looks have been featured on many popular fashion and beauty Instagram handles such as teenvogue, allure, nylonmag, and popsugar. Her beauty products are available for sale on the Instagram accounts and websites of global beauty brands such as Riley Rose, Dolls Kill, and Glam Raider.

She also contributes to her company’s website, peachyqueen.com, and its related blog, justpeachyqueen.com. The former showcases the latest beauty products of the Peachy Queen brand, such as pallets, lashes, brushes, and lipstick, while the latter focuses on skin, hair, and make-up tips and trends, apart from reviews of the latest beauty products. In the wake of the COVID-19 pandemic, one of the latest posts on the blog was titled Things To Do While in Quarantine.

Aimee Rauseo also manages a few other accounts on Instagram, all related to her make-up brand, Peachy Queen. The Instagram accounts peachyqueenskin and shoppeachyqueen are both related to Aimee’s brand. She claims her cosmetics are cruelty-free and vegan and ships them throughout the world.

There is another Instagram account associated with Aimee’s brand. It is known as newculturehouse and promotes Aimee’s casual–luxury clothing and accessories brand, New Culture House.

She gets 2 million monthly viewers on her brand’s Pinterest account. She joined Twitter in October 2014. Her account bio claims that she is always searching for genuine beauty and fashion influencers to join her team. Her brand’s Facebook account has gained over 13 thousand followers.

Aimee Rauseo got married in April 2016. However, she has not divulged much about her husband or her personal life.

Interestingly, it is believed Aimee herself uses lipkits of Kylie Cosmetics by Kylie Jenner.