Bozoma Saint John Biography

(Chief Brand Officer at Uber)

Birthday: January 21, 1977 (Aquarius)

Born In: Ghana

Bozoma "Boz" A. Saint John (née Arthur) is a Ghanaian-American executive. She is the Chief Brand Officer at Uber and a former marketing executive at Apple Music and iTunes. As an immigrant to the US, Saint John up grew up ambitious and as an ardent believer in the American dream. She finished her education and joined the workforce immediately after. At the beginning of her career, she found employment at several advertising agencies in various capacities and then briefly served as the Vice President of Marketing for Ashley Stewart. In 2005, she became the Senior Marketing Manager at PepsiCo and led the company’s venture into music festival-based marketing. After a decade-long tenure there, during which she revolutionised and redefined numerous industrial norms, she was hired by Beats Music, a subscription-based online music streaming service which was soon acquired by Apple Inc. Saint John experienced a rapid rise through the ranks and was made the head of global consumer marketing for iTunes and Apple Music. In 2017, after successive meetings with Arianna Huffington and then CEO of Uber, Travis Kalanick, she made the decision to join the company as its Chief Branding Officer, with the vision of making it as popular among people as Apple has become.
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Quick Facts

Nick Name: Bozoma Arthur

Also Known As: Bozoma Boz A. Saint John

Age: 47 Years, 47 Year Old Females

Family:

Spouse/Ex-: Peter Saint John (late husband)

father: Rev. Dr. Appianda Arthur

mother: Aba Arthur

children: Eve Saint John, Lael Saint John

African American Women American Women

More Facts

education: Wesleyan University

  • 1

    Where did Bozoma Saint John grow up?

    Bozoma Saint John grew up in Ghana before moving to the United States at a young age.
  • 2

    What are some notable career achievements of Bozoma Saint John?

    Bozoma Saint John is known for her work as a marketing executive at companies like PepsiCo, Apple Music, and Uber, where she has been instrumental in shaping brand strategies and marketing campaigns.
  • 3

    How did Bozoma Saint John become a prominent figure in the tech industry?

    Bozoma Saint John's charismatic personality, innovative approach to marketing, and ability to connect with diverse audiences have helped her rise to prominence in the tech industry.
  • 4

    What are some of the challenges Bozoma Saint John has faced in her career?

    Bozoma Saint John has spoken openly about facing challenges related to gender and racial biases in the workplace, as well as the pressures of being a high-profile executive in the tech industry.
  • 5

    What is Bozoma Saint John's approach to leadership and mentorship?

    Bozoma Saint John is known for her empowering leadership style and dedication to mentoring and supporting young professionals, particularly women and people of color, in their careers.
Career
Bozoma Saint John began her professional career doing multiple menial jobs. Her first significant job was at Arnold Worldwide, an advertising agency headquartered in Boston, Massachusetts. In 2000, she began working for filmmaker Spike Lee’s advertising firm Spike DDB, which is based in Brooklyn, New York, as their senior account executive.
One of the most important moments in her professional life came about in March 2005, when PepsiCo offered her a job as its new Senior Marketing Manager. She accepted and gradually ushered in changes that helped the multinational company stay competitive in the new millennium. It was her idea to set up the Music and Entertainment Marketing department that helped the company access all music-related markets more efficiently by sponsoring music festivals and award shows. Understandably, she was picked as the head of the department, a position that she held for the next ten years.
Between November 2009 and January 2011, Saint John also served as the Vice President of Marketing and E-commerce for Ashley Stewart, a fashion and lifestyle brand known for its plus size women’s clothing.
She was hired at Beats Music by its co-founder and the Chairman of the Board Jimmy Iovine himself as the head of the marketing department due to her past experience in the music industry. Beats Music was bought by Apple Inc. in 2014, alongside Beats Electronics for $3 billion in cash and stock deal, and soon Saint John was promoted as the head of the Global Consumer Marketing Division of Apple Music and iTunes. She thrived in that role and contributed significantly to Apple’s continual dominance in the technology sector. She was the one who envisioned the popular Apple commercial with Taraji P. Henson, Mary J. Blige, and Kerry Washington. It was also her who arranged Beyoncé’s iconic performance at Superbowl XLVII.
When she left Apple for Uber in June 2017, there were allegations of poaching against the latter organization, but Saint John herself denied them. She joined the global transportation technology company during a turbulent period. Travis Kalanick, one of its founders, had resigned amidst mounting allegations of sexual harassments. Her conversations with Kalanick and Arianna Huffington, co-founder of The Huffington Post and Uber board member, convinced her that joining Uber as its Chief Branding Officer was the next step forward in her career.
In 2014, Saint John was inducted into the American Advertising Hall of Achievement.
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Personal Life
Bozoma Saint John was born on January 21, 1977, to parents Rev. Dr Appianda Arthur and Aba Arthur (née Enim). There is a dispute over her place of birth, as some sources claim she was born in Ghana while others say that she was born in America and moved to Ghana when she was six months old. Either way, she, her parents, and her three younger sisters moved to Colorado Springs in 1991. Her father, who was a clarinet player and a former member of the Parliament of Ghana (tenure: 1979-81), had previously served in the Ghanaian army. In the US, he enrolled at Wesleyan University, from where he later received a PhD in Ethnomusicology.
Saint John has named her father as her biggest inspiration, and following his footsteps, she attended Wesleyan and graduated with a Bachelor of Arts degree in African American Studies and English in 1999.
She met her husband Peter Saint John during her time at PepsiCo. Peter died of Burkitt lymphoma in 2013. They had a daughter together, Lael Saint John. After her husband’s death, she and Lael moved from New York City to Los Angeles where she currently resides.
Facts About Bozoma Saint John
Bozoma Saint John is known for her impeccable sense of style and has been featured in numerous fashion magazines for her bold and unique fashion choices.
She is a passionate advocate for diversity and inclusion in the workplace, and has been a vocal supporter of initiatives aimed at increasing representation of women and people of color in leadership positions.
Bozoma Saint John is a talented dancer and has been known to break out in spontaneous dance moves during presentations and public appearances, adding a touch of fun and energy to the event.
She has a strong presence on social media and often shares inspiring and empowering messages with her followers, encouraging them to embrace their uniqueness and pursue their dreams fearlessly.
Bozoma Saint John is a proud mother and frequently speaks about the importance of balancing her career and family life, serving as a role model for working parents everywhere.

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