Donatella Versace Biography

Donatella Versace is an Italian fashion designer. As the younger sister of Gianni Versace, Donatella served as his adviser and inspiration when he was still a budding designer. When Gianni Versace, who eventually became a famous designer, started his own fashion company in Milan, she was there by his side and organized many fashion shows and advertising campaigns. When Donatella wanted her own line, Gianni gifted her the popular diffusion line, ‘Versus.’ After Gianni’s murder, the ‘Versace’ empire fell upon hard times and she became the creative director of ‘Versace Group.’ It was during the rebuilding process that Donatella showed her other talent - public relations. With the help of her long list of celebrity friends, which includes Madonna, Demi Moore, and Elton John, she began to popularize the ‘Versace’ brand. By doing so, she managed to revive the brand and place it among the top players of the fashion industry. She also hired well-known models to promote the brand in fashion shows which increased its popularity. In 2018, ‘Versace’ was sold to ‘Capri Holdings Limited.’ However, Donatella remains involved with ‘Versace’ and is currently serving as its chief creative officer. Over the years, she has become a prominent businesswoman, apart from being a world-renowned fashion designer.