Edsel Ford Biography

Edsel Ford, the only son of Henry Ford, was the heir to ‘Ford Motor Company’, one of the largest automobile manufacturing companies in the world. Edsel was very much different from his self-centred and autocratic father, Henry Ford. Edsel was always overshadowed by his father's success and obsessive personality. He became the President of ‘Ford Motor Company’ at 25. Though he worked closely with his father he designed cars according to his taste. He revolutionized the company's automotive design. Edsel was gifted in design. He pushed his father to improve the design of cars built by Ford. Edsel was fascinated by the shape of the automobiles than their working. He created the most stylish automobiles. He displayed the intelligence, ability and mastery of detail to respond to key issues. He established the ‘Ford Design Department’ and he was the guiding light behind Ford's Design department. He regularly had cars made for his personal use. He had an affinity for sports cars. The company wouldn't have survived without his firm decisions and cool guidance. He was a sensitive artistic man who loved automobiles. Edsel founded the ‘Mercury’ division and was responsible for ‘Lincoln Zephyr’ and ‘Lincoln Continental’.