Who was Asa Griggs Candler? Everything You Need to Know

Quick Facts

Died At Age: 77

Family:

Spouse/Ex-: Lucy Elizabeth Howard (m. 1878)

father: Samuel Charles Candler

mother: Martha

children: Asa Griggs Candler, Charles Howard Candler, Jr., Lucy Beall Candler Owens Heinz Leide, Walter T. Candler, William Candler

Born Country: United States

American Men Capricorn Entrepreneurs

Died on: March 12, 1929

place of death: Atlanta, Georgia, United States

Cause of Death: Stroke

Notable Alumni: Emory University

U.S. State: Georgia

More Facts

education: Emory University

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1

What role did Asa Griggs Candler play in the development of Coca-Cola?

Asa Griggs Candler played a significant role in the development and marketing of Coca-Cola, transforming it from a regional beverage into a global brand.
2

How did Asa Griggs Candler acquire the rights to Coca-Cola?

Asa Griggs Candler acquired the rights to Coca-Cola from its inventor, John Pemberton, in 1888 for $550.
3

What impact did Asa Griggs Candler have on the advertising of Coca-Cola?

Asa Griggs Candler revolutionized advertising by heavily promoting Coca-Cola through innovative marketing strategies, such as distributing coupons and creating the iconic Coca-Cola logo.
4

How did Asa Griggs Candler contribute to the growth of Coca-Cola's distribution network?

Asa Griggs Candler expanded Coca-Cola's distribution network by granting exclusive bottling rights to entrepreneurs, allowing the brand to reach a wider audience.
5

What philanthropic activities was Asa Griggs Candler involved in?

Asa Griggs Candler was involved in various philanthropic activities, including donating to educational institutions and healthcare organizations, leaving a lasting legacy beyond his business ventures.

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Childhood & Early Life

Asa Griggs Candler was born on December 30, 1851, in Villa Rica, a city in the US state of Georgia. His father, Samuel Charles Candler, was a prosperous merchant and planter. He was also a member of the legislature of South Carolina. His mother's name was Martha Bernetta Beall Candler. Born eighth of his parents’ eleven children, Asa had seven brothers and three sisters.

Asa began his formal education shortly before his fifth birthday. But by the time he was ten year old, the Civil War broke out, depleting his family’s income, as a result of which he was taken out of school to be educated at home.

Raised with firm work ethics and strong religious belief, he later gave up a chance to study at Emory College in favor of his brother William because the latter wanted to be clergy. He himself wanted to study medicine; but knew that his family would not be able to support him.

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A Pharmacist

Unable to pursue medicine, Asa Griggs Candler decided to become a pharmacist. Around 1870, he began working as an apprentice to Doctor Best and Doctor Kirkpatrick, doing various works for them, gaining basic knowledge about the trade. Later, he moved to Atlanta, where he hoped to find better opportunities.

In 1876, while working in a drugstore in Atlanta, Candler opened a pharmacy called ‘Hallman and Candler’ in partnership with Marcellus Hallman. Soon, he started buying and manufacturing patent items, such as ‘blood balm’ and perfumes, making huge profits out of them. Eventually he bought out his partner’s share.

Establishing Coca Cola

While Asa Griggs Candler was busy expanding his business, a biochemist named John Stith Pemberton was trying to develop a formula for a morphine-free painkiller. He eventually developed an alcohol based formula that contained among other ingredients coca, extracts of cola nut and damiana, and began selling it as a medical beverage.

Continuing to work on the formula, Pemberton produced a non-alcoholic alternative in 1886 and while doing so, he accidentally mixed the base formula with carbonated water. Intrigued by his discovery, he decided to sell the non-alcoholic formula as a ‘fountain drink’.

As suggested by his partner and book-keeper, Frank Mason Robinson, he began to market the drink as Coca Cola. It sold 25 US gallons in 1886 and 1,049 US gallons in 1887.

In 1888, because of his ill health Pemberton decided to sell the formula. However, it was no more a secret because he had by then shared it with his business associates. Nonetheless, Candler was so intrigued by the sweet drink that he bought the recipe possibly for $2,300.

Once he had bought the recipe, Candler started working on it. He not only changed some of the original ingredients, but also improved the manufacturing process, which in turn improved his flavor. Eventually in 1891, he started marketing the product as Coca Cola.

By 1892, the sales had boosted ten folds. In the same year, he sold his pharmaceutical business for $50,000 and began to concentrate on his new business, forming a corporation called ‘The Coca Cola Company’ in partnership with his brother John S. Candler, Frank Robinson and two other associates.

Starting with an initial capital of $100,000, the Company registered its trademark, ‘Coca Cola’ in the United States Patent Office on January 31, 1893. Also, in the same year, they paid their first dividend at $20 per share.

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In 1894, they established another plant at Dallas, which was their first plant outside Atlanta. Also in the same year, the first bottling plant was established in Vicksburg, Mississippi, by Joseph A. Biedenharn, who started selling the products in farms and lumber camps up along the River Mississippi.

By 1895, Coca Cola was being sold in every US state. They now had plants in other cities like Chicago and Los Angeles. In 1899, they started exporting to Cuba and in 1901 to Europe.

In 1916, Asa Griggs Candler retired from day-to-day management of the company in favor of his son, Charles Howard Candler, who succeeded him as the President. In 1919, he handed over most of his stocks to his children, thus ending decades old involvement with the company.

Other Activities

In 1904, Asa Griggs Candler began the construction of Atlanta’s tallest building, a seventeen storied skyscraper called ‘Candler Building’, completing the work by 1906. Also in 1906, he founded ‘Central Bank and Trust Corp', which ran independently until it was merged into Citizens & Southern National Bank in 1922.

In 1916, he won the mayoral election, taking office as the Mayor of Atlanta in 1917. When in May, a great fire engulfed the city, destroying much of it; he rose to the occasion, not only balancing the city’s budget and coordinating the rebuilding work, but also by providing personal loans.

Helping to develop the Druid Hill area was also another of his contributions. He also donated large sums of money to hospitals, schools and universities, financing the relocation of Emory College from Oxford (Georgia) to Atlanta, re-chartering it as Emory University.

Family & Personal Life

On January 15, 1878, Candler married Lucy Elizabeth Howard, daughter of George Jefferson Howard, one of his earliest employers in Atlanta. They had four sons and one daughter, namely, Charles Howard Candler, Asa Griggs Candler, Jr., Walter T. Candler , William Candler and Lucy Beall Candler.

In 1919, his wife, Lucy Elizabeth, died. On June 22, 1923, he married Mae Little Ragin, a widow with twin daughters. The marriage was not successful and Candler filed for divorce in June 1924; but dropped the suit in December. They remained married till his death.

In 1926, he suffered a stroke, from which he could not recover. On March 12, 1929, he died at Atlanta’s Wesley Memorial Hospital and was buried at Westview Cemetery.

Candler Park, located in Atlanta, bears his legacy till now. Moreover, there are several Candler Buildings, located in various cities such as Atlanta, New York City and Baltimore, which remind us of his contributions.

Facts About Asa Griggs Candler

Asa Griggs Candler, the founder of the Coca-Cola Company, was known for his philanthropic endeavors, donating millions of dollars to various charitable causes during his lifetime.

Candler was a skilled marketer and is credited with helping to establish Coca-Cola as one of the world's most recognizable brands.

He was an avid collector of art and antiques, amassing a large and impressive collection over the course of his life.

Candler was a fervent supporter of education and helped to establish several schools and libraries in his community.

In addition to his business acumen, Candler had a passion for horticulture and spent much of his free time tending to his extensive gardens and greenhouses.

Asa Griggs Candler Biography

You wanted to know

What role did Asa Griggs Candler play in the development of Coca-Cola?

How did Asa Griggs Candler acquire the rights to Coca-Cola?

What impact did Asa Griggs Candler have on the advertising of Coca-Cola?

How did Asa Griggs Candler contribute to the growth of Coca-Cola's distribution network?

What philanthropic activities was Asa Griggs Candler involved in?